Launching soon
A new approach to female pattern hair loss, built from years of searching, questioning, and not finding enough answers.
Saede is coming soon. Join the list to be among the first to know when we launch — and to receive early access and member-only offers.
Membership
Delivered every 28 days, at the best price, with the full briefing and the community that make it actually work.
€99 price TBD per month
Saede Hero + Saede Support, every 28 days. Minimum three deliveries, then cancel any time in two clicks.
€00 price TBD one payment
The full three-month course, paid once. No automatic renewal, nothing to cancel.
€00 price TBD one month
Full price, and honestly not the way to start. It exists for members who need a top-up before a trip.
Zinc, selenium and biotin contribute to the maintenance of normal hair. Iron contributes to the reduction of tiredness and fatigue, and vitamin D contributes to the normal function of the immune system.
Why a commitment at all
We could sell single bottles. It would be easier, and plenty of people would buy one, try it for five weeks, decide it did nothing and move on. That is a good month for a supplement company and a bad outcome for a woman losing her hair.
The three-month minimum is us refusing to build a business on that. It is also, we know, a bigger ask than clicking 'add to basket' — which is why the starter bundle exists for anyone who wants the full course without a recurring payment, why the timeline page is written to talk you out of expecting miracles, and why cancelling takes two clicks.
We would rather be the brand that asked for more and then told you the truth about how long it takes.
Inside membership
The Learn hub is open to everyone and always will be. It covers what is going on underneath, what to ask your doctor to test, and the honest write-ups of the options that are not us.
The member library is the same subject matter taken considerably further. Not a different opinion — a much longer, more detailed treatment of it, for someone who has decided to do this properly and wants the whole picture rather than the introduction.
Sonja's own guide. The least medical thing we publish: what she actually eats, how she handles the stress side, the daily habits that made the biggest difference — and the things she tried that did not work. Written at length, added to as she goes.
Androgenetic alopecia, in full. The complete version of the explainer: how it is diagnosed, how it differs in women, what overlaps with it, and what can be done at each stage.
Reading your own results. A detailed walk through the blood tests that matter — ferritin, thyroid, vitamin D, androgens — what the numbers mean, and how to have a more useful conversation with your doctor.
The whole ingredient story. For each of the twenty ingredients: the trials in full, their limitations, what is still unknown, and why we landed on the amount we did.
Tracking that keeps you honest. Monthly photo prompts and a private place to keep them, so at month six you can see what actually changed.
The community. Other women in the middle of the same thing, at different stages of it.
Leaving
Two clicks in your account, any time after the first three deliveries. No phone call, no form, no retention script, no offer between you and the button.
We have written a whole page about how that works, so you can read it before you ever give us a card rather than discovering it afterwards.
Saede has not launched yet. Leave your email and we will write to you the moment it does.
